I'm a creative designer and senior art director based in New York with 9+ years of experience in the beauty industry.

As a seasoned project manager, I have worked with retail clients such as CVS (JOAH whole brand), TARGET (FALSCARA Exclusive product line), and ULTA (Sister Nature whole product). Known for producing innovative layout designs, creating visual concepts, and developing brand identity. Expertise lies in brand identity, photoshoot direction, packaging, display, web banners, and email design, with an interest to develop my experience in digital art.

As a creator, I'm passionate about the difference my work can make - that something so small can make such an impact. With this in mind, I aim to go forward with a sustainable creative mindset. Creating sustainably gives my work a new sense of purpose where, in the past, it was easy to see the packaging as 'beautiful trash'. But these days, it can be a 'thoughtful protector' and I love it.

I'm motivated to communicate digitally with the world in the hopes to put a smile on someone's face. Moreover, it is incredibly fulfilling to have a positive impact on society, the environment, and company growth.

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From a more intimate aspect, the pink nose and the jelly paw of Mia the cat, the shiny black fur of the other cat Shaa, and my lover’s smile are all worthy of mention.