Portfolio
Senior Art Director · Beauty & Retail · New York
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About

Sr. Art Director who designs what desire looks like

15+ years of experience across beauty, fragrance, and retail. Currently at Ralph Lauren Fragrance / L'Oréal, based in New York. I design with whatever the work demands — traditional craft or AI production. The vision is fixed. The method isn't.

15+
Years Experience
5+
Beauty / Consumer Awards Won
Beauty & Retail
Specialization

Selected Work

2021 – 2026

Let's work.

Contact
jaewon.tak@gmail.com
Website
jaewontak.com
LinkedIn
linkedin.com/in/jaewontak
Based In
New York, NY
Project 01

Ralph's Club NY Launch

Ralph Lauren · 2025 · Digital & E-Commerce

The Fragrance Foundation Awards 2026 Winner
Ralph's Club NY launch key visual
Client
Ralph Lauren Fragrance / L'Oréal
Year
2025
Role
Art Direction
Scope
D2C · Amazon · Paid Media · Social
Concept & Direction

“The Night of Manhattan”

The launch visual world was built around Manhattan after dark — the energy of the club, warm light against deep shadow, luxury with pulse. Every asset in the system, from the D2C homepage to a 320×50 banner, holds the same night.

Color Palette
Moodboard
Ralph's Club NY moodboard
Visual Direction
Ralph's Club NY visual direction board
ATF visuals — device mockups and alternate thumbnails
D2C homepage — mobile flow
D2C PDP — desktop, tablet, and story panels
Amazon PDP — brand store and product description panels
Project 01 / Output

Programmatic Banners

Social Media Assets

Next Project
Project 02

RL Blue — AI Content Creation

Ralph Lauren · 2025–2026 · AI Production & E-Commerce

RL Blue AI content key visual
Client
Ralph Lauren Fragrance / L'Oréal
Year
2025–2026
Role
Art Direction & AI Production
Scope
Amazon PDP · Franchise Content
Concept & Direction

“An elegant escape into a private coastal moment”

The ocean as backdrop and sensory extension of the fragrance — editorial composition, minimal luxury framing. Sand neutrals, soft blues, warm ivory under high-noon diffused light.

Visual Keywords
Nautical · Yachting · Classic · Heritage
Reference Moodboard
Reference moodboard 1 Reference moodboard 2 RL Blue PDP reference Reference moodboard 3 Reference moodboard 4 Reference moodboard 5
Project 02 / Output

Final Visuals

AI-generated packshot
Packshot
Ingredients with bottle
Ingredients with Bottle
Lotus flower ingredient visual
Ingredients
Lifestyle visual
Lifestyle
AI-generated packshot 2
Packshot
Ingredients with bottle 2
Ingredients with Bottle
Ingredient visual 2
Ingredients
Product in hand lifestyle
Lifestyle
AI visuals applied to the Amazon PDP — mobile and desktop panels

Across the Franchise

Polo Blue
Polo Blue AI visual 1
Polo Blue AI visual 2
Polo Blue AI visual 3
Polo Red
Polo Red AI visual 1
Polo Red AI visual 2
Polo Red AI visual 3
Polo 67
Polo 67 AI visual 1
Polo 67 AI visual 2
Polo 67 AI visual 3
Next Project
Project 03

Holiday Campaign 2025

Ralph Lauren · 2025 · Digital & E-Commerce

Holiday 2025 key visual
Client
Ralph Lauren Fragrance / L'Oréal
Year
2025
Role
Art Direction
Scope
D2C · Paid Media · Social
Concept & Direction

“Snowy Christmas evening, Central Park”

The Polo Bear had been off the table for three years. When the brand brought it back for Holiday 2025, the campaign concept came with it: the Bear drives across the Manhattan Bridge, arrives in Central Park, and lights the Christmas tree. That world — dusk settling over a snowy Central Park, warm light against a darkening skyline — became the visual foundation for every banner in the system.

Color Palette
5 Key Moments
01
Holiday 1
10/20 – 11/20
02
Black Friday Early Access
11/21 – 11/26
03
Black Friday
11/28 – 11/30
04
Cyber Monday
12/01 – 12/02
05
Holiday 2
12/03 – 12/25
Moodboard
Holiday 2025 moodboard
Visual Direction
Holiday 2025 visual direction
Project 03 / Output

D2C Holiday

D2C Holiday part 1
D2C Holiday part 2
D2C Holiday part 3

Hero Banners

Black Friday early access hero banner
Black Friday Early Access
Black Friday hero banner
Black Friday
Cyber Monday hero banner
Cyber Monday

Programmatic Banners

Social Media Assets

Next Project
Project 04

Walmart National Coffee Month

Walmart Connect · 2022 · Brand Identity & Digital

National Coffee Month key visual
Client
Walmart Connect
Year
2022
Role
Art Direction
Scope
Brand Identity · Icons · Onsite Digital
Concept & Direction

“Warm, everyday, inviting”

A roast-toned world pulled straight from coffee itself — cream through espresso, with one golden-yellow spark. Premium in feel, friendly for a mass Walmart audience.

Color Palette
Cream
Yellow
Camel
Brown
Espresso
Moodboard
Coffee Month moodboard
Visual Direction
Coffee Month visual direction
Project 04 / System

Logo & Color

Primary logo
Primary
Secondary round logo
Secondary
Tertiary logo with Walmart lockup
Tertiary
Project 04 / Output

Icons & Onsite Banners

Single-serve pod icon
Single-Serve Pod
Whole bean icon
Whole Bean
Ground bag icon
Ground Bag
Canister icon
Canister
Seasonal latte icon
Seasonal Latte
Brewed cup icon
Brewed Cup
Onsite banner 1 Onsite banner 2
Project 04 / Output

Walmart Landing Page

Landing page part 1
Landing page part 2
Landing page part 3
Next Project
Project 05

Falscara 2.0 Revamp

KISS · 2022 · Brand Identity & Packaging & Digital

Falscara 2.0 key visual
Client
KISS
Year
2022
Role
Art Direction
Scope
Brand Identity · Packaging · Amazon PDP
Concept & Direction

“The Decisive Moment”

The moment the wisp locks under the lash — that's the decisive moment Falscara is built around.

Color Palette
Moodboard
Falscara moodboard
Visual Direction
Falscara visual direction
Falscara package design — Target Exclusive, Overnighter, Starter Kit
Project 05 / Packaging

1.0 → 2.0

Falscara 1.0 packaging
1.0
Falscara 2.0 packaging
2.0
Warm pink & gray → light purple & sky blue
Close-up icon → full application moment as hero
Step-by-step drama → clean, scannable how-to
Project 05 / Output

Amazon PDP Update

The original Falscara PDP was built around the 1.0 visual — dated color, dense copy, no clear hierarchy. The 2.0 redesign rebuilt the ATF around the application moment, introduced the new purple-and-blue palette, and simplified the how-to sequence into three scannable steps.

The goal: make the technique obvious before a single word gets read.

Original Falscara PDP
Before — 1.0
Redesigned Falscara PDP
After — 2.0
Next Project
Project 06

Crystal Glow Collection

KISS · 2021 · Brand Identity & Packaging & Digital

Allure Best of Beauty 2021 Award Winner
Crystal Glow Collection key visual
Client
KISS
Year
2021
Role
Art Direction
Scope
Brand Identity · Packaging · KV · Digital
Concept & Direction

“The power of Crystalide Peptide”

Crystalide isn't named after crystals by accident — the peptide creates the same quality of light: scattered, iridescent, alive. The KV was built around that logic. Crystal structures stand in for the ingredient itself. A holographic palette shifts with the angle. The science becomes physical before you read the claim.

Moodboard
Crystal Glow moodboard
Visual Direction
Crystal Glow visual direction
Crystal Glow package and KV design — full collection
Project 06 / Output

Product KVs

Tinted Luminizer KV
Tinted Luminizer
Refreshing Luminizer Skin Mist KV
Refreshing Luminizer Skin Mist
Highlighter KV
Highlighter
Project 06 / Output

D2C Banner Design

Crystal Glow mobile banner on phone
Homepage hero banner
HP Hero Banner
Homepage strip banner
HP Strip Banner
Landing page hero banner
LP Hero Banner
Landing page sub banner
LP Sub Banner
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